Title

Using Cognitive and Emotive Factors to Explain Outlet Mall Shoppers Intentions to Purchase Apparel: A Dual-Process Perspective

Document Type

Research Report

Abstract

The SEM model reveals significant positive relationships at the P<0.05 level or better for anticipated elation (IV), attitudes toward outlet malls (IV), and self-expression (IV) on intentions to purchase apparel at outlet malls; hence, the dual-process model cannot be rejected.