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Home > Marketing Dept. > Faculty Publications-Mkg

Faculty Publications-Marketing

Submissions from 2008

Using Cognitive and Emotive Factors to Explain Outlet Mall Shoppers Intentions to Purchase Apparel: A Dual-Process Perspective, Jeremy J. Sierra

Submissions from 2007

Conversion Rates in Online Stores of Hybrid retailers: Impact of Image Congruity with Parent Physical Store and Rival Online Prototype, Enrique P. Becerra

Are Fast Food Menus Contributing to Overweight Children?, Mary Ann Stutts and Karen H. Smith

Submissions from 2006

Virtual Inter-organizational New Product Development Teams: An Integrated Model of Interface Effectiveness, Vishag A. Badrinarayanan

Submissions from 2004

Designing and Managing a Supply Chain for Better Organizational Learnin, Taewon Suh and Gail Zank

 
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